Getting started is NOT as easy as turning on a water tap, but

then your initial investment will amount to practically

nothing---And the requirements upon your time shouldn't amount to

more than a few hours a week.

First, let's define the market---Who wants Big Mails, and why

they want it...Big Mails are wanted or should be wanted by just

about every person in business, especially those involved in

selling product via the mails, in order to keep himself abreast

of who is doing what, how they're doing it, the new offers being

made and the newcomers to the business. The reasoning is because

of the time and postage saved by automatically receiving all of

this information, as opposed to writing and mailing letters to

each individual offer you see that arouses your interest, not to

mention the time saved searching thru all the different

publications to discover these things. Some people--the dreamers

and the lonely--like to receive Big Mails simply for the sake of

having mail delivered to them every day. There's no sure way of

determining which of your Big Mail Requestors these people

are--so you just forget about it, and send your Big Mails to

everybody on your list. Besides, the actual number of people in

this category are fewer than you might suspect.

Now, let's define what's inside a Big Mail Package you or your

buyers--Big Mail Requestors--will be receiving in the

mail---Generally, you'll find a least one, but usually several

publications: ad sheets, tabloid mail order newspapers, and an

occasional newsletter. The rest is almost always a collection of

various product advertising circulars. At least two of these

circulars will be from the person sending the package to you in

the first place.

Many, if not most of the beginners in this business, first get

their name listed as a Big Mail Requestor, on as many Big Mails

Wanted list as possible. They then Save the mail they receive and

once a week, every other week, or once a month, they stuff their

accumulated Big Mail into individual envelopes and send it to the

names on their list of people who have paid to be listed as Big

Mail Requestors.

Don't forget---All Big Mail suppliers always include a least a

couple of two-sided circulars of their own. These are usually

Commission Circulars--product advertising circulars, sometimes

provided by a prime source or distributor with a blank space on

the reply coupon for the dealer doing the mailing to rubber stamp

his business name and address. More often than not, the

distributor furnishes the dealer with "camera ready" copies of

circulars to use. The dealer takes these circularss to a quick

print shop, and has several thousand copies made up with his

business name and address imprinted on each circular.

Everytime you send out a package of Big Mail, always include two

advertising circulars of your own--circulars that may interest

the recipient and cause him or her to send to you for the product

or service offered.

These can be commission--dropship--products that you have

devised, produced and are selling.

Incidentally, the best way to go with commission circulars is to

ask for or get a camera-ready copy of the original, and have a

large quantity of them printed locally with your name in place of

the supplier. This will save you hours of very boring work

entailed in rubber stamping your name on several thousand

circulars. If for whatever reason it's too expensive to get your

circulars printed locally, then check around for a printer who

does business by mail, and will make your circulars for you with

your name and address on the ordering coupon. Also it will almost

always pay for you to have the printer fold your circulars for

you before he ships them to you, he can do it all in about an

hour, while it could take you a couple of days to a week or

longer to fold 5,000 circulars yourself.

You can include as many product circulars in your package of Big

Mail as you want, but..It's been proven time and time again that

three very good--outstanding--circulars related to the same idea,

bring back more responses than envelope overflowing with

circulars. What I'm saying is that a circular inviting the

recipient to send for Book #317, " How To Make Money Writing &

Selling Simple Information", plus a circular on Book #365"

$50,000 a Year from Mail Order Ads",will pull far more inquires

than 10 or 12 different circulars inviting the recipient to send

for a mixture of related items.

The reason is quite simple---After about 3 circulars you begin to

overwhelm the recipient with opportunities. In reality, he'd like

all of the books you're offering but he only wants to spend so

much and therefore he's faced with a decision of which ones to

send for---and more often than not, he ends up not sending for

any of them.

Including as mini-catalog listing of your offerings is quite

different, and generally acceptable to most people receiving big

mail packages, or product advertising in the mail. Generally,

this is regarded as not so much loose paper and something they

can hang on to for a while and maybe order from, much the same as

they order from Wards or Sears Catalog.

When you've got your name listed on a number of lists as Big Mail

Requestor, ad after you've got a steady supply of this kind of

mail coming to you, start placing ads of your own in some larger

circulation ad sheets and other mail order publications as a Big

Mail Supplier. For ideas on ads to use, glance thru any mail

order publication and come up with one you think will bring the

most replies.

Now you're on your way with the basic plan and "know-how" for a

fast start as a Big Mail Supplier.

In order to expand your big mail operations into a real

money-making business, compile a list of magazines, newsletters,

mail order tabloids and ad sheets.Then draft a letter to these

publishers, advising them that you supply them with several

hundred prospective subscribers each month. Explain that your

prospects come from responses to national advertising, which you

run at no cost to them, the publishers...Go on to explain that

your national advertising offers Free Trail Subscriptions to the

nation's leading money-making publications, and that you feel

your list will be incomplete without his publication...

Sweeten the pot further by detailing how you'll be sending the

names and addresses of these fresh prospects on peel 'n stick

labels---that these mailing lists will belong to him on

receipt---and that you encourage him to copy them for follow up


You charge each of these publishers $100 a year for this service,

and even when you have 100-150 signed, keep looking for and

attempting to sign more publishers. Don't ever stop soliciting

publishers, and go after the biggest as well as the very smallest

of them...

With a number of accounts signed and paid, you place an ad such

as the following, in several national publications:


publications! Free trail subscriptions! $2 for processing to (

your name and address).

When the responses to your ads come in, type the names and

addresses onto "master" sheets or put them into your computer

system as respondents to your advertising. Sometime around the

15th of each month, copy your masters onto the number of customer

sheets of labels you need, and send them out. You bank the money

from your advertising respondents.

One hundred publishers time $100 each means $10,000 per year...

A minim of 200 Respondents to your advertising each month means

another $4,800 per year...And then, by contracting with a

reputable list broker such as Group One Communications, 2321 NE

Dixie Highway, Jensen Beach, Fl 33457---to handle the rental of

the "Hot" names you accumulate each month, you should be able to

double or triple these figures...And $30,000 income your first

year in the Big Mail business is nothing to "cry about" at all!!!

Meanwhile you've got all these new prospects, to whom you can

send your own sales materials...You can also expand your services

and become a subscription agency, a publications distributor, or

even a mail order publications Advertising Agency...

You could compile, publish and sell directories of newsletters,

tabloids and ad sheets...Directories of Mail Order

Associations...Mailing lists of people wanting Big Mails...or

mailing lists of people want Commission Circulars.

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