Tracking Autoresponder Responses

As an Internet marketer, it is vitally important to

know how well your advertising campaigns are doing.

Advertising campaigns cost a lot of time and money,

and campaigns that are not doing well need to either

be changed or scraped. When using autoresponders

for purposes of Internet marketing, you will be able to

tell how well your autoresponder messages are doing

by using response tracking.

Autoresponder response tracking is usually easily

set up with the higher quality paid autoresponder

services. Using the tracking set up tool, you simply

enter the web site address that you want your

readers to visit, and the software generates a brand

new URL. This URL is used track the number of

clicks that you have from the autoresponder message

to the website that you are promoting.

When a person clicks on that special URL, the click

is captured, and they are automatically redirected to

the website that you intended them to arrive at. The

visitor does not know that they have been redirected

in most cases. You can monitor the results

through the control panel of your autoresponder

service account. The control panel will tell you how

many messages were delivered, and how many

clicks were received. Most quality autoresponders

will even include a feature that allows you to track

how many of the emails were opened. This is a

great marketing research tool for mass email marketing.

Not all autoresponder services offer tracking abilities

such as this. If tracking is important to you, you

need to make sure that this is one of the features of

the autoresponder service before you sign up. This

feature gives you the ability to know whether the

message you are sending out is effective, or if

changes need to be made. It also allows you to

see if the sales copy on your website is effective, in

a ‘round-about’ way. For instance, if you are getting

thousands of clicks from the autoresponder

message, but very few clicks from the sales page

to the order page, you know that the

autoresponder message is working, but the sales

copy is failing.

If you have never tracked your autoresponder

responses before, you should definitely consider it.

Again, this information allows you to find out what is

working, and what is not working. It will essentially

make your autoresponder marketing much more

effective and profitable. You will most likely be very

surprised at the results of the tracking!

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