Using Free Autoresponders

If you’ve looked at the prices of autoresponders that

are available online, you may have decided to search

for and use a free autoresponder for your marketing

needs. Using free autoresponders is acceptable in

certain situations, and in the world of Internet

marketing, any autoresponder is better than not

using an autoresponder at all!

Your first option for a free autoresponder should be

the one that comes with your webhosting account –

if you have a webhosting account. These

autoresponders can easily be set up through the

control panel of your website, and they do not

contain advertisements from the autoresponder

company or webhosting service. If you do not have

a hosting account, or your hosting

account does not include autoresponders, there are

other options that you can pursue.

There are many free autoresponder services to

choose from. These services are free, because the

company makes their money by placing a small

advertisement in each message that your

autoresponder sends out. These advertisements

may appear at the top of your auto responses, or at

the bottom, depending on which company you use.

Many paid autoresponder services offer a free version

as well. These free versions may or may not include

advertisements in the outgoing messages. These

lighter versions of the paid autoresponders typically

do not include many of the powerful features of the

paid versions. But if you don’t need the more

advanced features, this is a great choice.

Most free autoresponders have a limit on the number

of subscribers you can have. Many people start out

with the limited free versions, and then upgrade to

the paid versions once their lists are large enough

to exceed those limits. Many marketers don’t feel

that the expense of the autoresponder is warranted

until the list that they are building is turning a profit.

From a business standpoint, this makes sense.

As the owner of a business, you are the only one

who can decide whether you need a paid

autoresponder service, or if a free one will do the job.

If your list is small, a free autoresponder should do

everything that you need it to do, but as your list

grows, you should definitely consider upgrading.

However, having the small advertisements that the

free services place in the outgoing

messages may present a problem if the ads

compete with what you are trying to sell. They may

even pose a problem if they do not directly compete

with your product or business. Again, this depends

on what you are trying to accomplish with your

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