You then create some valuable content for that

directory. You can call this your secret vault or your

private stash or anything else you want to call it – as

long as it sounds like something that your visitors

may really want to get their hands on. For instance

‘the secret tools that helped me earn thousands

each month’ would probably entice many people

who want to learn how to make money.

Once you get the directory and the pages set up,

put the URL of the pages and the login name and

password in an autoresponder. Write a sales page

and distribute it to your opt-in list, or have other list

owners distribute it to theirs. Make sure you ‘limit’

the offer. Don’t let people assume that you are

going to share this secret information with the rest

of the world – they want to be the only ones with

this special access!

Keep access to the secret pages free. The goal is to

get people to those pages, so that they can purchase

your products or services. However, remember that

you’ve advertised secret tools or secret information.

Therefore, when they get to those pages, there must

be something of value there for them to collect – for

free in most cases. Don’t make the mistake of

thinking that you will be losing money by giving

something away for free – you won’t. In fact, you’ve

already gained by collecting the names and

addresses of the people who were interested in

your secret information!

Again, this is a marketing tactic that really works,

and it is a great way to use an autoresponder. Once

people have requested the information for your private

pages, you can email them periodically, using your

autoresponder, to let them know about updates to

the secret site. While you are updating them, you

can also tell them about other specials or new

products in your line.

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