2) Make a list of the sporting good stores in your area, particularly those in the areas of your bowling and golfing establishments. In fact, if you have several, it would be best to group each list of sports stores with the bowling or golfing facilities by area.
3) With your example of the "Personal Scoring Record," call upon the owners or managers of these bowling and/or golfing outlets. Using a low-keyed sales approach, explain the workings of your product, and sell them on the idea of putting up the money for the basic supply of cards and printing. (This will enable you to reap 100% profit from the sale of advertising on the cards.) These facilities benefit from an advertisement on the "front page" of each score card.) Your sale to the bowling/golfing facilities managers should be for the provision of one to five thousand of these cards, which they'll make available to their patrons free of charge at their cash control counters.
4) You can either sell the advertising space on the card yourself, or hire commission sales people to do the selling for you. It would be best to do your own selling for you. It would be best to do your own selling, because once you've got the card sold, you'll not have to do any reselling--just call on your advertisers about every three months to perpetuate their contracts with you. It will be important, though, for you to "drop in" on your advertisers at least once a month to check to see how things are going and if they're pleased with your advertising. If you don't drop in on your advertisers except at renewal time, you will find it very hard to sustain them as advertisers.
5) You should charge each advertisers at least $100 for exposure of his "one by one" display ad on 5,000 of your cards for 3 months running. With space for a total of twenty such ads, which the advertiser supplies for you, each bowling or golfing facility that you set up with these personal score cards should mean a couple of thousand dollars in profits.
6)When you've sold your advertisers, and collected the ads they want to run on your scorecard, take the"sample card" with your printer---any quick print shop will do have him help you with the "paste-up" and tell him to print 5,000 for you, and to finish them by folding them for you. Your costs should all be absorbed within the money received from the bowling or golfing establishment you first sold the cards to...When your cards are ready, simply take them to the original bowling or golfing manager, exchange a few amenities and leave them with him for handing out to his patrons or customers.
From start to finish, the whole project shouldn't take you more than a couple of weeks. And if you only sold one card every three months, this would/could mean a very easy annual income of $12,000... Of course the ideal situation is go on selling these cards, using the same principle, to go to as many different blowing and golfing centers as possible. In small towns with only one or two such centers, travel to the surrounding towns and sell the idea to them. In the Seattle Washington area, the people are grossing more than $150,000 a year while working only one month out of every three!
This is the idea...It's very workable anywhere in the world..It's been proven to be a fabulous money-maker in Seattle, Washington... The next step, and the rest is up to you!