How do you define affordable search engine optimization ?
Search engine optimization that is cheap can certainly not be defined as affordable search engine optimization as such low cost services that are provided are either not 100% effective or do not cover all the aspects of SEO.
According to me an affordable seo service is one which not only fits your budget but also covers all the aspects of seo that are required to be done on your website to improve its search engine ranking.
So how do you decide which search engine optimization service is best for you.
I. Go for a company that has been there for a long time. Go for a company that is reliable. You can do this by checking the Company details :
a) How long their domain has been registered - The older the better.
b) Does the company provide email id and telephone numbers - A company that just offers you a contact/feedback form is not good enough. Email can be hidden for spam purposes but some details have to be provided.
c) Check history - Has the company ever indulged itself into BlackHat Seo - Avoid such companies.
II. Check to see what all things are covered in your package.
a) See thoroughly what all is covered in your Seo package. Shortlist sites and do a comparison.
b) Time period - How much time will it take for the SEO to be done.
c) Testimonials - It is best to read and check what other people are telling about the Seo company rather than reading the claims and guarantee webpage of the search engine optimization company. Moreover if there is any company that boasts itself by saying they can provide a top ranking then avoid it , no company can guarantee you rankings. Read 'beware of fake seo' article here.
III. Check to see what all areas are covered.
a) Is it only for Google ? - Go for a company that does overall Seo for all search engines.
b) Make sure the techniques followed are according to Webmaster guidelines provided by major search engines.
c) Latest trends and areas need to be covered – Example currently the areas are blogging, article writing, social bookmarking etc.