The first step is to find out what the other correspondence clubs

are doing. Your purpose will be to design your own format, and

look for ways to improve upon what they are doing. So, check out

the tabloids on sale at your supermarket and write a letter to as

many of the advertising correspondence clubs as you can afford.

Simply state that you're thinking of joining a correspondence

club--but you don't want to get "ripped off," so you would

appreciate a sample copy of their latest club bulletin/newsletter

and a listing of everything the club endeavors to do for its

members. It isn't an absolute necessity--but it wouldn't hurt to

include a loose stamp with your letter inquiry.

Most of the established clubs will respond quickly, because the

very least it means to them is another address they can sell.

Don't use business letterhead paper, or a business name. Just

inquire as an ordinary interested person.

Once you have your game plan organized--what you will offer your

members, the fees you'll charge, and the related services or

items you want to offer as sources of added income--your next

move will to begin advertising. Start small, go slowly...This is

mainly to allow you to handle the ever-increasing number of

members while still maintaining firm control over the time

required to keep up with the business.

Your first advertisements should be in the "nickle or

classifieds" newspapers in your area. An advertisements such as

the following, inserted once a week for a month, shouldn't cost

you more than $25 while filling your mailbox...

Young woman, just divorced, wants to meet eligible men thru

correspondence. Tell me about yourself with SASE to: Box number,

and Your name or nickname. (Most people just use a tag-line such

as: Judy, Box 123, Anywhere (USA).

At the same time this ad is running for men to inquire about the

available girls, run an ad such as the following in about five or

six of the national mail order sheets...

Young business executive--Little Shy--wants to meet right women

thru correspondence. Will answer all letters. Sherm, Box 123,

Everywhere USA.

Certainly you should vary the ads--study the ads the other clubs

are running, and adapt what and how they're doing it to your own


Hopefully before you began, as a result of the "sample

bulletins/newsletter" you received from all the correspondence

clubs you wrote to, You've prepared your own bulletin and can

send it off in reply to all of your inquires, with an invitation

to pay for a membership in your club. Another important "rung up

the ladder" you're going to get from these samples is a list of

names and addresses of both men and women seeking correspondence.

Some do include names and addresses with their bulletins, and

some don't either way, they all sell names to each other so you

can send a sprinkling of those names and addresses with your own,

until you become well established and with a mailing list of your


Important to remember--Do not begin advertising until you have

your first club bulletin/newsletter prepared, along with your

membership application. Then, just as soon as you receive each

inquiry, you can send out your answer--the faster your service

the more credibility you'll impart to your prospects. Also,

always watch what the older, more established correspondence

clubs are doing--You'll want to duplicate their methods, but with

more flair and better service for your members.

After about three months in business, you should be pretty well

established and showing a good monthly profit. Then you can begin

running advertising on your own in the "check-out counter"

tabloids, and several of the monthly subscription magazines such

as True Story, True Confessions, Modern Romances, etc.

One way of getting started with a built-in supply of names is by

contacting Metrapala--Box 4091, Sunnyside Station, Long Island

City, New York 11104... They have several sources of good names

of people wanting introductions to members of the opposite sex,

and will gladly supply you with price lists for 25 to 500 names

of lonely people in every state in the union, plus most countries

around the world.

Another important organization that can be of tremendous help to

you is Destiny Syndicate--P.O. Box 5637, Reno, Nevada

89513...Headed by R.J. Williams who directs the office of the

World Federation of Correspondence Clubs, they can set you up

with a quarterly newspaper that has built-in membership forms,

and advertising possibilities as well. In fact, with destiny

Syndicate affiliation, you need do nothing more than a little bit

of advertising, and then mail out club news bulletins every three

months or whatever you enlist a new member. It would be well

worth your effort to investigate.

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