It took $25,000 and six months long before Waring decided to drop Osius. Waring felt that the blender still had some issues regarding the technical aspect and it seemed like it had already taken too long. Waring had the gadget redesigned. He made available to the public his own version of the blender he named as the Miracle Blender in 1937.
This was done at the National Restaurant Show in Chicago. At the time, it retailed at $29.75. In 1938, Fred Waring changed the name of his company, from Miracle Mixer Corporation it became Waring Corporation. And so the blender's name was also changed into the Waring Blender.
He was so confident with the product. He approached hotels and restaurants solely while pitching the unique selling proposition of his product, the blender or mixer to revolutionize how Americans had their drinks. He was right. From then on, the success of his product and blenders in general has been famous and is still is being utilized all around the world up to this day.
The Waring blender is still popular until now. During its start, it became so useful in hospitals and for doctors who are requiring certain diets for their patients. Did you know that in 1954, the first million Waring Blender was sold?
Isn't it amazing to know that such helpful utility in your kitchen has gone through a lot of phases? But the only factor that remains is that it still is popular because of its many uses. People use blenders to get a dose of refreshments, medicinal and health related purposes.