many of the mail order publications as you can afford, offering

free list of 100 mail order buyers for a self-addressed and

stamped envelope. And again, as you get these responses to your

ad, list their names/addresses in your card file system, and file

them alphabetically with your other cards.

Another way to build your list of names fast is to run a short

classified type advertisement offering a free report of some sort

of money-making idea, in exchange for a self-addressed, and

stamped envelope. As you do with all of your other incoming mail,

list the names/addresses on your index cards and file them with

the other cards.

When you've got a thousand names in your file, the next thing is

to purchase a box of self-adhesive or peel and stick labels, and

type your names/address onto these sheets of labels. Typing 31

sheets--33 labels to a sheet will give you 1,023 names on 31

sheets of labels. Take the sheets of labels to your nearest

photo-copy shop; copy them onto plain paper masters and you're

ready for business.

Meanwhile, be sure to file your plain paper masters and hold

them/guard them with your life. You can send out the labels you

typed on to your first customer.

Look thru all the publications offering advertising space for

mail order operators--clip out and study those advertisements

offering mailing lists--and from these, make up or have made up

for you, a similar ad.

You should be offering your lists for a one-time a $5 per 100

names; $20 for 500 names; and $40 for 1,000 names.

Check with your paper sources for best wholesale prices on reams

of plain paper, gummed labels, and the peel & stick kind. At the

same time, explain what you're about to do with the owner or

operator of your local copy shop, and arrange a deal where by you

can copy your names at reduced prices, so long as you provide

your own paper.

Then, when your orders start coming in--you simply take your

"master mailing lists" to the copy shop, copy them unto plain

paper, gummed or peel & stick labels, and send them out to your

customers. Basically, we suggest that you do all your copying

once a week, package all your orders, for that week, and drop

them off at the post office with just one trip.

Much of the time, you can get free advertising and at the same

time pull in a lot of new names of people who are interested in

mail order, by writing and submitting articles to the various

mail order publications. If you arrange such a deal with a

publisher, run your mailing list ad, and tag your articles with

something such as: For more information or if you have a

particular questions, write to met at...

It would also be a good idea to check out your own capabilities

of producing and mailing out a mail order ad sheet--just a

one-page flyer with 3-columns of ads on one side and a full page

advertisement of some program or product you're promoting on the

other side. The, with such an ad sheet, you contact all the mail

order publishers and offer to run their ad in your publication in

they'll run yours in their publication.

Whenever you're selling a new name/address to your card file,

always mark on the card whether or not you received any kind of

orders from that person. You should also number your mailing

lists--mark "01" on the cards of the first 1,000 names you type

onto your masters, "02" on the next thousand and so on until you

retire or sell your business.

Finally, when you've accumulated 5,000 or more names in your card

file. (incidentally, you can easily store your 3x5 cards in old

number 6 envelope boxes or even shoe boxes. Whenever you're out

shopping, simply ask the store manager or owners if they have any

such boxes that they can give you.)

Anyway, as I was saying, once you've got 5,000 names on file, you

can begin contacting some of the national list brokers and

setting up arrangements for them to a broker or rent your list

for you. Usually, they get 20% of the rental fee each time they

rent your list--a small price to pay when you understand that

these people can rent your list to 50 to 100 times per year. They

do all the advertising and selling for you with your only

responsibility being to work out arrangements to get the lists to

the rental customers.


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