many of the mail order publications as you can afford, offering
free list of 100 mail order buyers for a self-addressed and
stamped envelope. And again, as you get these responses to your
ad, list their names/addresses in your card file system, and file
them alphabetically with your other cards.
Another way to build your list of names fast is to run a short
classified type advertisement offering a free report of some sort
of money-making idea, in exchange for a self-addressed, and
stamped envelope. As you do with all of your other incoming mail,
list the names/addresses on your index cards and file them with
the other cards.
When you've got a thousand names in your file, the next thing is
to purchase a box of self-adhesive or peel and stick labels, and
type your names/address onto these sheets of labels. Typing 31
sheets--33 labels to a sheet will give you 1,023 names on 31
sheets of labels. Take the sheets of labels to your nearest
photo-copy shop; copy them onto plain paper masters and you're
ready for business.
Meanwhile, be sure to file your plain paper masters and hold
them/guard them with your life. You can send out the labels you
typed on to your first customer.
Look thru all the publications offering advertising space for
mail order operators--clip out and study those advertisements
offering mailing lists--and from these, make up or have made up
for you, a similar ad.
You should be offering your lists for a one-time a $5 per 100
names; $20 for 500 names; and $40 for 1,000 names.
Check with your paper sources for best wholesale prices on reams
of plain paper, gummed labels, and the peel & stick kind. At the
same time, explain what you're about to do with the owner or
operator of your local copy shop, and arrange a deal where by you
can copy your names at reduced prices, so long as you provide
your own paper.
Then, when your orders start coming in--you simply take your
"master mailing lists" to the copy shop, copy them unto plain
paper, gummed or peel & stick labels, and send them out to your
customers. Basically, we suggest that you do all your copying
once a week, package all your orders, for that week, and drop
them off at the post office with just one trip.
Much of the time, you can get free advertising and at the same
time pull in a lot of new names of people who are interested in
mail order, by writing and submitting articles to the various
mail order publications. If you arrange such a deal with a
publisher, run your mailing list ad, and tag your articles with
something such as: For more information or if you have a
particular questions, write to met at...
It would also be a good idea to check out your own capabilities
of producing and mailing out a mail order ad sheet--just a
one-page flyer with 3-columns of ads on one side and a full page
advertisement of some program or product you're promoting on the
other side. The, with such an ad sheet, you contact all the mail
order publishers and offer to run their ad in your publication in
they'll run yours in their publication.
Whenever you're selling a new name/address to your card file,
always mark on the card whether or not you received any kind of
orders from that person. You should also number your mailing
lists--mark "01" on the cards of the first 1,000 names you type
onto your masters, "02" on the next thousand and so on until you
retire or sell your business.
Finally, when you've accumulated 5,000 or more names in your card
file. (incidentally, you can easily store your 3x5 cards in old
number 6 envelope boxes or even shoe boxes. Whenever you're out
shopping, simply ask the store manager or owners if they have any
such boxes that they can give you.)
Anyway, as I was saying, once you've got 5,000 names on file, you
can begin contacting some of the national list brokers and
setting up arrangements for them to a broker or rent your list
for you. Usually, they get 20% of the rental fee each time they
rent your list--a small price to pay when you understand that
these people can rent your list to 50 to 100 times per year. They
do all the advertising and selling for you with your only
responsibility being to work out arrangements to get the lists to
the rental customers.
THE END OF THIS REPORT