The next step is that you have to drive traffic to your site. You can do this by making your presence felt in the cyber world. You can join forums and make friends. In the process, you are also accumulating people who will be interested with what you have to offer that they will go to your web site. You can also try writing articles. You must focus on what are the products you are selling, its uses and features.
The articles should not sound like a hard sell. You are making such and submitting those to article submission sites in hopes that your target market will be able to read those and click the link that will transfer them on your own web site.
If it is offline that you want to utilize, you can go for broadcast. But if you can't still afford this, you can first opt for the print medium. And you have a lot of choices when it comes to this. You can go and direct mail pieces like postcards, brochures and catalogs. You can sell your products while promoting your web site to the people who will receive those pieces.
You can also try flyers and even large format ones like banners and posters. What you must focus on at this venture is your marketing message and how are you going to put that into words. If you cannot decide on such, you can always hire a freelance writer to do this kind of job for you.
The best thing that you have to keep in mind when using the print medium is choosing the right printing company. You have to make sure that you work with the best one you can afford to do the materials for you. You cannot prioritize cheap price over quality because your ads will be your representation in the market. You don't want to appear cheap in front of potential customers.
If it is blender that you are selling, then focus on the use of blenders. Give people ideas why should they buy your products and how are they going to utilize them.