You should give wholesale book selling a try. Recognize the

profit potential and determine if this method fist with your

other programs.

Most of the better Prime Source firms offering distributorships

have a simplified program with includes instructions, profit

tested literature, sales letters, brochures, order forms and

return envelopes to do the selling job for you. the simple

instructions can be followed even by the inexperienced person.

The old timers in Mail Order can use the wholesale book selling

programs to supplement their other projects, in many instances

combining book selling with their other mailing activities with

very little added expense.

The Prime Source will ship your customers orders for literature,

brochures, etc...,under your shipping label. They will also

drop-ship the books and publications direct to your dears, using

your name or label.

Your wholesale cost for publications will vary depending on

whether you have the Prime Source drop-ship direct to your

dealers, or in quantity to your place of business. The amount you

charge your dealers will also vary depending on drop-ship

services or quantity purchases. You, as the wholesaler, should

make an effort to purchase the publications for a minimum of four

time below retail price.

You must ascertain that the Prime Source sufficient inventory

with a number of different titles and that titles may be assorted

in making up quantity when you purchase in volume. Determine if

shipments are made promptly.

The price you have to pay the Prime Source often is the

determining factor in the success of your program. If the book

retails at a price too low, considering the high postage and

mailing costs, no profit can be realized by your dealer,nor by

yourself, unless orders are limited to a minimum number of titles

for each total purchase. Be certain that the program offered by

the Prime Source allows sufficient margin to pay all your costs,

and your dealers, while generating fair profit for you both.

To find the right programs for your operation write to a number

of firms offering book selling wholesale programs.

These can be found in any of the hundreds of Mail Order ad

sheets, magazines and publications available today. (Some call it

"Junk Mail" but if they only new the money-making potential of

the right program,( "Gold Mail would be more appropriate).

Get their literature then order a minimum starting packet of the

programs that interest you and fit in with your Mail Order

business schedule. Make tests to prove the value of each program.

Drop those that do not prove out after a reasonable test.


First, forget about fiction! These can be purchased at most any

store, on the corner found at the library, or bought through the

large Mail Order book clubs. Scientific, technical and text books

are other categories to stay away from. All others have a good

Mail Order potential. There is a broad market on religious books

especially those dealing with the "End Times", however, most

books in this classification are controlled by the various church


Self help and do-it-yourself books are best for newcomers. Sex

books are one of the most profitable fields of selling books by

mail. Repeat orders are high, but so is the penalty if state or

local laws are broken. The Publisher does not advocate selling

this kind of material as one can make a fortune without resorting

to what is or could be considered immoral.

Mystic and metaphysical books are more or less specialized field

ad generally the demand is not large. Health and recreation books

have a steady market, but they are mostly tied up by firms in the

catalog business.

Choose the type of books that interest you most. You can better

enjoy and promote things you like. Keep card records for each of

your customers. Above all guarantee satisfaction and back it up

with prompt and courteous refund policies


Test indicate the most important component of your mail packet

when selling books is the order form. Many Mail Order dealers are

not aware that most people in opening "junk mail" will merely

skim over the contents of the package, put everything else aside

and study the order form to try to determine if the offer is


This being the case, it is of utmost importance that the order

form be attractive, with the right wording to make it extra

appealing. You should make up the order form first ad build the

rest of your mailing packet around it.

The order form must clearly tell the prospect the action to take

such as: "complete and return for information"..."send $9.95 with

the order form", etc.

It should tell the prospect just what he will be getting: a book,

magazine subscription, catalog, membership, product, etc.

It should contain a sentence whereby they accept the benefit of

your offer, such as: "Yes, I will appreciate your information on

How to Make a Million Without even Trying"...or..."please send me

the latest edition of your book on "How to sell books by mail",


The form should be large enough for the necessary information and

still fit in a reply envelope. The color should stand out from

the rest of the mailing so it will be easy for them to spot right

away when they first open the packet. Since the order form is the

first thing they will be looking for when they pen the mail, a

bright color will get attention immediately.


After the order form, the sales letter is generally the next most

important document included in your book selling packet. The

prospects will want to review the sales letter or see what the

offer involves. The first time over, they will usually just hit

the headings and any sentences which stand out enough to arouse

their interest. If it appears interesting they will then start

over and read the whole body of the letter.

To retain their interest as they first review the letter, make

several of the more important parts of your sales message stand

out by using capital letters, underlines, indentations, colored

ink, or a few handwritten notes along the edge of the letter.

These "messages" are only to arouse interest and make the

prospect want to read the entire letter. Therefore they should

not be pressure words or state the main benefits of your offer.

You should use the information pertaining to the benefits the

prospect will derive from reading your book to the act of

ordering the book rather than directly from reading the book. In

other words, let them know that they will benefit only when they

have acted and already ordered the book, it is in their lap and

they will learn how to do,or control something of value to them

by reading the information

There has been a great deal of controversy as whether the long or

short sales letter creates the most orders. Generally, keeping

the letter short and to the point is the best policy, at least

for your first few books or publications. This however depends on

just what your offer entails. The only really practical way to

find out which is the better way is to make both styles and

maintain comparable records of the results.


As you progress in this business, you can save a great deal of

money by learning to prepare your own layout and "camera ready"

copy. Have it all ready for the printer's camera then all they

have to do is shoot it, make a plate, throw it on the offset

press and run as many copies as you want.

Even though it takes more time than you might expect, when

getting started, it will pay you to do your own folding,

collating, stuffing, stamping and mailing. When the money

continues to pour in you can then purchase necessary mailing

equipment, or have a good, reasonable letter shop or printer do

the stuffing and mailing for you while you concentrate on

promoting more books and adding to your operation.

Continuously analyze your results so you will know whether your

promotion is doing the job or not for each of your products. When

you find the right combination and the results are positive, go

for it full blast! Duplicate and compound your profits as rapidly

as possible by investing all of your income from the particular

book or publication in ads with new and different media of the

same type as those bringing in the money.

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