your own, it's going to pay you to do a little bit of market

research relative to the sales potential of the whole deal. for

instances, if you can sell to a "waiting market" you'll make

money. But if the people you attempt to recruit as duplicates of

yourself feel that they're going to have a hard time selling it

to someone else, then you haven't got much of a winning MLM

program; regardless of how much money you claim they can make, if

only they'll get out there and sell!

This specifically applies to MLM programs that offer "limited

appeal" products such as gourmet recipes, health foods, household

"knick-knacks", books on needlecraft or magazine subscriptions.

Beware also of deals that require you to purchase an inventory or

maintain a certain sales level. Look for the "bad parts" of an

offer, and then weigh these against the ease with which you'll be

able to make a sale. At the bottom line, if you have a hard time

selling it, then the people you recruit to sell it for you will

find it even harder to sell, and that'll be the end of your "big

money" muti-level program.

There are countless reports, manuals, books and other

publications that "supposedly" tell you how to attain riches in

mail order, party plan selling, and even street-corner sales. the

thing is, all of these "how-to" publications try to instruct you

how to put a mailing piece together, how often to send for you

offers out, and even the importance of "neatness & quality"

within your offer, but very few if any come right out and help

you get your offer to your most likely customers. As you know,

unless an interested buyer sees your offer, you're not going to

make any money.

What I'm saying is that most people thrash around,waste time,

spend hundreds of dollars, and never make any money simply

because they don't know how to get their offers to the

people--without it costing them an arm and a leg...

Here's how it's done: Regardless of what your offer entails,put

together the most dynamic and mass-appeal "one-page" advertising

circular you can come up with. As I've so often stated in the

past, the best-selling and most-productive circular is one that

"tells the reader you have a solution to his many money

problems." In other words, with your circular, promise him a way

to make himself rich, and he'll not only be interested,he'll jump

on your program.

Next, make it as easy as possible for the people who see your

offer to respond. That is, addition to an order coupon at the

bottom of the advertising circulars describing your offer, give

him the chance to get involved in your program for least possible


If you've put together a "winning offer" most people seeing it

will want to know more about it, but if you charge them $5 for

registration or enrollment fees, you'll lose about half of those

" wanting in," because they're afraid of being ripped off. But if

you charge them $2 or less, almost all of the people seeing your

offer will "take a chance," just to find out what kind of deal it

is you're offering.

In summary, you must have a one-page advertising circular that

really appeals to most of the people CHANCE TO SOLVE ALL YOUR

MONEY PROBLEMS! It must include a coupon the reader clips off and

sends in to you for enrollment or registration in your program.

It has to be priced at $2 or less to "get everbody" to at least

check it out. And, it must be complete on one page to hold your

printing costs in line.

Assuming you're with us, and organized thus far, take this

advertising circular you've made up in original form, to a quick

printer in your area. Ask him to print up $10,000 of these

one-page advertising circulars for you. This will cost you

approximately $200.

If you don't have the money, you can either work an arrangement

with the printer to pay him in 30 days, or include him in as a

"silent partner" in your program. Ask him to read over your

offer, explain how you intend to get it to the people, and about

how much money you expect to gross from it. Then, simply offer to

split the proceeds if he'll carry your printing costs for you.

While the circulars are being printed, and the ink is drying,

line up your initial distribution efforts. The first thing is to

contact the Cub Scout and Brownie organizations in your area.

Arrange with the leaders of these groups to pay them $10 per

thousands if they'll station people at the exits to all the

shopping centers in your area and pass out one of your circulars

to everyone as they leave the shopping center. Simply tell them

that you've got 10,000 of these circulars to hand out, and that

you'll pay them the $100 for handing them out, on the first of

the month.

The best kind of places to handout your circulars are those that

feature discount stores, recycled clothing stores, and inventory

reduction sales. Next on your list of places to hand out

circulars should be Flea Markets, Swap and Shop events, and even

garage sales. Anywhere there's a lot of people congregating or

coming & going, is a good place to hand out your advertising

circulars--all in your own home town and without postage costs.

Now comes the good part...While your "hired helpers" are handing

circulars out for you at strategic locations throughout the area,

you should be calling in person on every shopkeeper and store

owner or manager in the area.

Show them each copy of your circular. Explain your program to

them, and offer to cut them in on the profits if they'll help you

hand them out by dropping one in with the purchases of each of

their customers. The stores won't want to become involved in

extra bookkeeping nor the handling of money for you, so you'll

have to devise a method of knowing where your orders come from--a

code for each of the stores handing out circulars for you.

This is very simple. Just assign a different "department number"

to each store, and when you have the circulars printed for each

store, insert the department code in the address the reader is

supposed to send his order to...

Generally speaking, you should offer to supply the circulars

without cost to the distributors, including the "special coding"

for each store. Thus the need for a good working relationship

with the printer in your area. The amount of commissions per

order received that you allow to each store should range between

15 to 30 percent, but of course, always try to finalize each deal

for the least amount.

Be sure to keep records of al your in coming orders. It would be

wise to have a separate record book for each distributor. Thus,

you can review the number of orders received from each

distributor's customers with him when you pay him his commission

at the end of the month. At the same time, you should jot the

name, address and phone number of each person sending in an

order, onto a 3x5 index card. Arrange thee cards in alphabetical

ad zip code order, ad store them in an old shoebox. When you have

10, 15, or 25 thousand of them, you'll be able to sell them at $1

per name to any number of mailing list brokers.

Another thing you'll want to do, each envelope you receive--clip

the stamp off and save these in still another shoebox--stamp

collectors will pay you $10 to $25 for each shoebox full of

stamps you can collect. After you've clipped the stamps off,

place these envelopes with your customer's return address in

still another storage box. When you have several boxes full of

these envelopes from people who have spent money with you, there

are any number of "list buyers" who'll pay you for them.

Once you've got your town saturated with circular distributors--

be sure to leave a stack in all the barber shops and beauty

salons, as well as at the counter in cafe restaurants, bowling

centers, theaters, and the "lodges" of all the fraternal as well

as labor unions in the area--your next move is simply to

duplicate these efforts in a neighboring town or city.

Basically, we're talking about multi-level marketing and total

advertising-recruiting efforts on your part. Your main thrust

should be to "pull in" as many people as possible--show them the

program, and if they want it, let them get in on it--if not,

forget about them and move on to the next prospect...This is

called "prospecting," and it's going to cost you money and time,

regardless of what you're trying to sell.

So you put together an "invitation type announcement" which is

your initial 42 advertising circular and you get it to as many

people as possible. They pay you a "cover charge" of $2 to find

out what your program is all about. And before you get all upset

and throw this report in the waste basket, think about this:

Let's suppose there are 42,000 people in your town--30,000

adults, and 18,000 separate families. If each of these 18,00

families were to send you $2, how much money would you have?

436,000 right? Now then, tell me whether or not you'd like to

have an extra $36,000.

The people send you $2 for a "look see" at your program for

solving their money problems. You send them back your multi-level

program brochure which describes how they can duplicate what

you're doing and make a bundle of money for themselves, and the

cost of the supplies for them to get started. At the same time,

you send out another one-page advertising circular that offers

business success reports. Just another for instance, let's say

that 30% of the people receiving your MLM Brochure enroll and

send for a start-up kit or supplies. You've expanded your MLM

distributorship and made money, right? And now, let's suppose

that of all the people who've sent $2 to find out what your

program is all about, a total of 40% spend $5 with you for one of

your business success reports--$36,000 gross income for initial

expenses of $600--then, let's say your MLM brochures cost you

$100 per thousand for total expenses thus far of $2,400--plus

another $600 for your business success reports circulars--with

another $11,250 as your commission from these reports, for a

total gross income thus far of $47,250--then, 3rd class postage

and envelope costs of $2,550...Subtract your expenses from your

gross income of $47,250 and you should end up taking $41,700 to

your bank, catching up on all your bills, or spending on a long

overdue vacation to Acapulco or Hawaii...

That's it! That's how easy and simple it is and it actually

works! Once you've covered your entire state in this manner,

simply start renting mailing lists of people listed as

Opportunity Seekers, and shotgun your basic page, $2 offer to all

of them. By following these instructions and working according to

this plan, you should easily take in more than a million dollars

within the next twelve months.

We've been using the attached "$2 circular{ for some time now,

and it's proven to be a fantastic winner for us from the

start...We had 10,000 printed at a cost to us of $200--paid a

couple of cub scout troups $100 to hand them out for us; and from

the initial 10,000 circulars we handed out, we received 2,341 $2

inquires=$4,682...And, another 353 orders for the MLM Manual

offered on the same circular=$7,060- Total income form our

initial $300 investment was $11,742...

Since that time, we've expanded our market, and we're now putting

out 10,000 of these circulars each and every week.

You can do it too! All it takes is that first circular and then,

distribution. If you'd like to make some of this "big money"

we've been talking about--feel free to duplicate our circular

with your name/address on it, and get it out to the people in

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